Spring Surge

26 03 2011

My brain hurts.  It happens every year at the first whiff of spring.  I start thinking about all the marketing ideas I had at the start of the new year and all the best laid plans which for one reason or another … I have yet to put into place.

Where does the time go?  I know the inordinate amount of time I devote to answering and instigating emails for all sorts of reasons definitely impacts the hours spent in any one day.  Time with clients, reading and staying current on trends and opportunities within the industry takes up another huge chunk of the day.  Executing all of the tasks I have undertaken on behalf of my clients is a huge and satisfying part of each and every day.  Educating myself via webinars, the internet, networking events and the like pretty much wraps up the rest of my waking hours, and then at night while I should be sleeping, my “board of directors” takes up residence in my head where there is never a “short” meeting.

So how shall I wrestle with this stranglehold of information and activity? 

I will have what I like to refer to as a “spring surge”.  While others may be vacationing or taking some time off,  I am devoting this weekend and next week to finishing all the projects I began at the turn of the new year.  I am going to finally update and optimize my website, create an email marketing campaign for my own company, and make sure my facebook posts, linkedin page and tweets are all as informative and engaging as they should be.

By the end of next week I’ll be ready for a vacation.  Margaritaville anyone?

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Catering for Restaurants

29 01 2011

Looking for new sectors in 2011?  If you have not yet created a catering menu for your restaurant, now is the time to think about catering and bringing more profit to your bottom line.

Catering packages are easy to put together, you can use par stock items and use the afternoon down time for prep.

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