Practice what I preach.

29 03 2012

I had a meeting with a potential new client the other day.  I am always thrilled and delighted when my marketing dollars are working for me, which in this case is basically some very solid organic SEO built into my website which brings new inquiries regularly.

With this particular restaurant owner, we had engaged in a prior phone conversation in which we addressed some of the basics and I answered his questions on why I felt my company was best suited to help them grow their business and what set us apart as consultants.  I mentioned the usual characteristics … passion for the industry, experience, approachability and resources in the most self-deprecating manner I could. Then when we met in person, they asked again and commented on how I was the only one of several consultants they had reached out to, who actually responded to them and took the time to answer questions and establish a rapport, they wondered why?

My initial response was that I try very hard to practice what I preach.  I can’t tell my clients they need to jump all over their leads in the most timely fashion and then not do the same.  But, it got me thinking about the rest of the advice and guidance I dispense on a regular basis and I must admit, I need to follow more of my own advice!

I can’t believe this is my first blog entry in a while and I am woefully behind in my email marketing campaigns.  However, another message I always share with clients is that we cannot change the past we can only do for today and the days ahead.  So … today I am updating my facebook page, trying to befriend the new timeline and various apps, writing a blog post and creating my next email campaign, which now by the way will drive more business to my facebook page. Clearly, I need to take my own advice and practice more of what I preach … are there enough hours in the day …  will you do the same?

 





Spring Surge

26 03 2011

My brain hurts.  It happens every year at the first whiff of spring.  I start thinking about all the marketing ideas I had at the start of the new year and all the best laid plans which for one reason or another … I have yet to put into place.

Where does the time go?  I know the inordinate amount of time I devote to answering and instigating emails for all sorts of reasons definitely impacts the hours spent in any one day.  Time with clients, reading and staying current on trends and opportunities within the industry takes up another huge chunk of the day.  Executing all of the tasks I have undertaken on behalf of my clients is a huge and satisfying part of each and every day.  Educating myself via webinars, the internet, networking events and the like pretty much wraps up the rest of my waking hours, and then at night while I should be sleeping, my “board of directors” takes up residence in my head where there is never a “short” meeting.

So how shall I wrestle with this stranglehold of information and activity? 

I will have what I like to refer to as a “spring surge”.  While others may be vacationing or taking some time off,  I am devoting this weekend and next week to finishing all the projects I began at the turn of the new year.  I am going to finally update and optimize my website, create an email marketing campaign for my own company, and make sure my facebook posts, linkedin page and tweets are all as informative and engaging as they should be.

By the end of next week I’ll be ready for a vacation.  Margaritaville anyone?