Practice what I preach.

29 03 2012

I had a meeting with a potential new client the other day.  I am always thrilled and delighted when my marketing dollars are working for me, which in this case is basically some very solid organic SEO built into my website which brings new inquiries regularly.

With this particular restaurant owner, we had engaged in a prior phone conversation in which we addressed some of the basics and I answered his questions on why I felt my company was best suited to help them grow their business and what set us apart as consultants.  I mentioned the usual characteristics … passion for the industry, experience, approachability and resources in the most self-deprecating manner I could. Then when we met in person, they asked again and commented on how I was the only one of several consultants they had reached out to, who actually responded to them and took the time to answer questions and establish a rapport, they wondered why?

My initial response was that I try very hard to practice what I preach.  I can’t tell my clients they need to jump all over their leads in the most timely fashion and then not do the same.  But, it got me thinking about the rest of the advice and guidance I dispense on a regular basis and I must admit, I need to follow more of my own advice!

I can’t believe this is my first blog entry in a while and I am woefully behind in my email marketing campaigns.  However, another message I always share with clients is that we cannot change the past we can only do for today and the days ahead.  So … today I am updating my facebook page, trying to befriend the new timeline and various apps, writing a blog post and creating my next email campaign, which now by the way will drive more business to my facebook page. Clearly, I need to take my own advice and practice more of what I preach … are there enough hours in the day …  will you do the same?

 





technology and the human experience

15 05 2011

I just sat down to eat breakfast and turned on the kitchen TV.  CNN was airing an interview with Google’s Eric Schmidt.  As a baby boomer and avid tech student, I am always interested in how our lives, both personal and professional, can be enriched by the warp speed changes in technology.

Eric Schmidt said something that just grabbed me at the right time in the right way.  It wasn’t anything new or something that I hadn’t thought about, but it was the way he said it and how it landed for me.  As he was discussing the iPad and the Droid version of the same concept, and the differences between closed and open sources, at some point he said that “technology enables the augmentation of the human experience”, or something close to that.

WOW!  This is so true. Some of my fellow baby boomers, think of these mind-blowing advances as a “replacement” for human experience.  But when we can re-frame our thoughts about tech innovations as augmentation instead of replacement, we have a whole new ball game.  Go Bulls.

I can’t help but ponder how these augmentations will continue to impact the restaurant industry and how we will all benefit.  We already have servers with mobile units entering orders so the kitchen can run more efficiently, more lean.  We have POS (point of sale) systems that keep track of our inventory, menu mix and sales, and enable us to market promotions directly to our customers.  QR codes for smart phones which link to mini mobi sites which enable our customers to get the info they need when they want it.  What’s next for cloud computing?  How will it help keep our businesses lean, strong and healthy?

It’s Sunday and I’m heading out for some human experience visiting friends in Milwaukee.   I’m taking my Blackberry and  iPod with me in my GPS and Satellite Radio equipped ultimate mobile device …. at least it was when I was sixteen and gas was 36 cents a gallon.